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Tarabut

DATA

Real-time insights and smart customer targeting, ​
​built for MENA

Customer insights for impactful targeted engagement and robust credit assessments, securely and seamlessly at scale.

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Why partner with Tarabut?


Tailored, insights-led campaigns

Use real-time segmentation and behavioural triggers to reach the right customers at the right time. Our solutions power proactive campaigns that speak to individual needs and drive better results.  


Robust risk assessment 

Utilise precise, real-time financial intelligence for stronger risk evaluations for informed decisions and effective risk mitigation. 


Drive growth and engagement

Boost product uptake through smarter matching, timely offers, and meaningful interactions. From cross-sell to up-sell, we help you increase engagement, revenue, and retention… securely and at scale. 

How it works

Real-time insights delivered through a powerful, intuitive dashboard and/or API integrations.

Core capabilities

Create high-intent customer segments based on your chosen criteria

Simplify lending decisions with easy access to comprehensive lending insights

Inform marketing campaigns and lending risk with continuous portfolio trend analysis

Personalise customer engagement across all touchpoints by integrating enriched data

Tarabut's Data solutions are hosted on Tarabut Cloud, with on-premise deployment available for select enterprise customers.

Who it's for

Banks

Accelerate lending, deposits, and card adoption with data-led targeting. Identify the right customers, create high-intent segments, and launch personalised campaigns that drive measurable growth.

Lenders

Streamline lending decisions by lowering acquisition costs, leveraging alternate risk data, and targeting borrowers with relevant products.

Investment firms

Deepen client relationships and unlock upsell opportunities with data-driven insights. Leverage real-time financial behaviour to tailor offerings, anticipate needs, and deliver more value to every client. 

Use cases

Discover how Tarabut data solutions enable strategic, data-driven decisions. 

Growth
Cross-selling
Campaigns
Engagement
Monetisation
Growth

Lending and deposits growth

Identify customers with external loans, dormant deposits, or high saving potential.
  • Improve conversion rates on unsecured lending
  • Proactively offer better loan terms or deposit products
  • Detect opportunities for balance consolidation
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Cross-selling

Cross-selling and upselling

Move beyond one-size-fits-all promotions.
  • Surface personalised product offers based on spending patterns
  • Recommend bundled services tied to customer needs
  • Increase product holding per customer

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Campaigns

Switch and conversion campaigns

Target customers likely to switch or ready for a better offer.
  • Identify salary switchers and offer incentives
  • Detect active usage on competitor cards
  • Launch focused product conversion journeys

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Engagement

Customer engagement & retention

Strengthen customer relationships through relevant, timely outreach.
  • Use life-stage or behaviour signals to drive re-engagement
  • Reduce churn with early signals from account activity
  • Deliver value-based communications instead of generic messaging

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Monetisation

Data monetisation

Transform insights into a business asset.
  • Package anonymised trends for internal or partner use
  • Inform product development and pricing strategies
  • Enable new commercial models backed by consented data

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Talk to us 

Want to partner with us, learn more, or just say hello?

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