Riyadh, Kingdom of Saudi Arabia – 11 May, 2025: MUHIDE, a leading fintech platform focused on governing and authenticating B2B trade transactions, has entered into a strategic partnership with Tarabut, the MENA region’s leading regulated financial technology platform specialised in embedded finance and AI-driven decisioning. This alliance is set to transform access to finance by providing rapid, secure, and intuitive products and services within trade environments.
This partnership aligns with both companies’ vision of empowering SMEs to grow and seamlessly access banking facilities, enhancing their competitiveness and supporting their active participation in economic growth while increasing their contribution to GDP.
MUHIDE’s advanced platform delivers comprehensive trade transaction authentication, security mechanisms, and rights protection for buyers and sellers. The integration of Tarabut’s sophisticated embedded finance technology significantly enhances this ecosystem by enabling SMEs to instantly access customised financing solutions exactly at the point of need, streamlining their operations and cash flow management.
Through this strategic partnership, SMEs can now seamlessly connect with financial institutions and engage with them effectively, enabling fast and easy access to competitive financing solutions. This is made possible by leveraging advanced technologies that enable automated identity verification, instant credit assessments, and enhanced transaction transparency and governance — all of which accelerate approval processes and eliminate the need for manual intervention.
For financial institutions, this partnership provides an unparalleled opportunity to engage SMEs with enhanced data-driven insights, while significantly reducing risk. The improved transparency, governance and real-time monitoring capabilities offered through MUHIDE and Tarabut’s embedded solutions allow providers to better understand customer behaviours, mitigate risks more effectively, and deliver smarter, contextual financial products with unprecedented speed and accuracy.
Hashim Al Hussaini, CEO of RATL Technology Ltd., remarked: "Access to financing is a key driver of SME growth, and through our partnership with Tarabut, we are making financing faster and more secure. This partnership aligns with our commitment to strengthening the trade ecosystem for B2B in KSA."
Abdulla Almoayed, Founder and CEO of Tarabut, stated: "Through this collaboration, we leverage our innovative technology stack to reshape the financial landscape for SMEs. Our embedded finance solutions ensure applicants experience frictionless access to capital, driven by advanced AI decisioning and streamlined digital verification processes. We are committed to continuously enhancing financial inclusion and operational efficiency for businesses across MENA, paving the way for sustained economic growth. This is about more than technology, it is about unlocking opportunities for underserved businesses and helping them thrive in today and tomorrow’s digital economy."
This collaboration highlights a pivotal shift toward low-risk embedded financing solutions, demonstrating how advanced technology integration can fundamentally enhance financial accessibility and operational agility for SMEs, thereby strengthening the broader economic fabric of the region & supporting the goals of Saudi Vision 2030.
